Meet our Founder and CEO Maxime Sigouin

Maxime founded Fit Vegan Coaching after losing his late partner to a 4.5-year battle with breast cancer. Her passing ignited his mission to help others avoid a similar fate by embracing an active, whole-food, plant-based lifestyle.

Driven by this purpose, he created Fit Vegan Coaching—a company dedicated to helping 10,000 people get lean, thrive, and reduce their risk of chronic illness through plant-based nutrition by 2033, with a bold vision of reaching 1 million by 2050.

Over the past four years, Fit Vegan Coaching has guided more than 900 vegans and plant-curious individuals through complete body and health transformations. Today, it stands as one of the world’s leading whole food, plant-based body recomposition coaching programs.

Maxime is also the host of the Fit Vegan Podcast

and a hybrid endurance athlete, proving to the world what’s possible when you fuel your body with plants.